Users will soon have a updated setting that allows them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This step comes as the service announced that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a surge in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on another major platform primarily display clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a phrase for inferior, factory-style content that is often illogical or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, including digital art to educational videos, and we want to provide users the power to adjust the amount of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
The platform shared that there are currently over a billion videos on its network identified as artificially created. In total, more than 100 mn videos are added to the app each day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of AI content they see by accessing the topic control setting in the app and selecting “AI-generated content”. Additional categories that can already be controlled under the setting cover news, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s policies require content makers to label lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be taken down under its community policies.
In addition, the platform will now apply an “AI-made” label to content created with its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to stop users from trying to bypass the tagging system.
AI Literacy Programs
The platform is furthermore introducing a two million dollar AI literacy fund for experts and organizations to develop educational content about responsible artificial intelligence. This project will benefit educational bodies specializing in teaching programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, during controversy over intentions to lay off numerous content moderators in Britain. It is planning to eliminate hundreds of positions in its user protection department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it gets reviewed by staff. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
